incorrectlyMost people use AI for marketing wrong. Vague input, generic output. These 60 prompts fix that — every one includes a format, a word count, and a clear constraint. Here’s the full breakdown.
1. Brand strategy
The foundation before any copy is written. Six prompts covering audience research, voice, and positioning.
Examples:
“Act as a market research expert. For my defined audience, create a detailed profile: top 10 problems, exact language they use, current solutions, what’s failing, and their emotional state. No generic founder insights.”
“Using the audience analysis, build a 3-part language library for my ICP: pain vocabulary, aspirational language, and self-framing. Keep phrasing raw and true to how they actually speak.”
“Write a 70–90 word first-person positioning statement: who you help, the outcome you deliver (with metric/timeframe), how you do it, and why you. Clear, specific, instantly recognisable.”
2. Offer positioning & sales copy
Turn brand clarity into copy that converts — headlines, value props, and qualification sections.
Examples:
“Write 10 sales page headlines, each under 15 words, leading with a clear outcome, timeframe, or audience. Avoid vague adjectives and questions. Pick the top 3 and explain why.”
“Write a ‘this is for you if’ section with 5 specific, sentence-length statements. Make each precise enough that the right reader instantly recognises themselves.”
Write a problem section under 200 words describing your audience’s situation in their own words. Specific and relatable; they should feel understood, not lectured.”
3. LinkedIn content creation
Six post formats for consistent, high-performing LinkedIn content.
Examples:
“Write 5 LinkedIn hooks (two lines each): line one stops attention, line two gives a reason to read. Vary the angles: credibility, observation, result, mistake, direct claim. No questions, exclamation marks, or em-dashes.”
“Write a 200–260 word LinkedIn post: open with a clear contrarian stance, support it with evidence, acknowledge the conventional view, and close by restating what works instead.”
“Write a 220–300 word first-person post: tell a specific story in the first two paragraphs, then share lessons as short flowing paragraphs (not numbered), each tied to the story.”
4. Ad copy
Full-funnel paid media prompts from lead magnet ads to YouTube pre-roll.
Examples:
“Write 3 ad variants for your lead magnet: scroll-stopping hook, 2–3 sentences on value, clear CTA. Body copy under 100 words, no questions or exclamation marks.”
“Write a 30-second YouTube pre-roll script: hook (5s), problem (8s), solution (10s), CTA (7s). Conversational, with visual notes for each section.”
“Write 10 ad hooks (1–2 sentences each) using varied angles: results, observations, problems, audience-specific statements. Then select the top 3 and briefly explain why.”
5. Email sequences
A complete six-email welcome sequence framework, each with three subject lines.
Examples:
“Write a first welcome email under 220 words: include the download link, one line on how to use it, and a brief credibility intro. Keep it personal. Avoid ‘Welcome’ or ‘Congratulations.'”
“Write a fourth welcome email under 260 words: introduce your paid offer as a natural next step, include 1–2 lines of proof, keep the tone soft, add a clear CTA.”
“Write a 220–270 word objection-handling email: acknowledge the hesitation honestly, respond with a specific example or reframe, close with a soft CTA.”
6. Lead magnet creation
From idea generation to a finished, conversion-ready resource.
Examples:
“Generate 10 lead magnet ideas: include a title, format, and one sentence on why your audience would use it immediately. Focus on quick, tangible results; not broad inspiration.”
“Write 10 lead magnet titles using varied formats (numbers, outcomes, problems, with/without format labels). Keep them specific. Pick the top 3 and explain why they’re strongest.”
“Write a lead magnet closing under 200 words: acknowledge progress, show what’s now possible, and introduce your paid offer as a natural next step — not a hard pitch.”
7. Webinar & event promotion
Registration page to live opening, the full webinar funnel in six prompts.
Examples:
“Write a webinar registration page under 450 words. Include headline, subheadline, ideal attendee, outcome-focused content, host intro, and a clear CTA with date and time.”
“Write a 24-hour reminder email under 180 words: restate key outcomes, include the join link, suggest one way to prepare, and add three subject lines designed to maximise opens.”
“Write a three-minute webinar opening script: introduce credibility through specific results, define who it’s for and what they’ll gain, give one instruction to get the most from it.”
8. Video Scripts & VSLs
From 60-second talking head to full VideoSalesLetter, every section covered.
Examples:
“Write a 60-second talking head script: strong hook, one clear insight, simple CTA. Natural, jargon-free, include a note on tone.”
“Write 5 VSL opening hooks (~75 words each): start with a specific situation, build curiosity, hint at the promise without revealing the solution. Keep them natural and spoken.”
“Write a ~2-minute VSL solution section: explain how your offer works, what makes it different, and why it produces results. Keep the mechanism clear, avoid vague claims.”
9. DM Scripts & Outreach
Six outreach formats built for genuine conversation, not spray-and-pray.
Examples:
“Write 5 LinkedIn DMs under 80 words to start a genuine conversation. Reference their engagement, ask one thoughtful question, keep it natural and non-salesy.”
“Write 5 DM responses under 100 words to a common objection: acknowledge it, respond with a specific example or reframe, and keep the conversation open. Avoid defensiveness.”
“Write 5 LinkedIn DMs under 80 words to move a warm prospect toward a discovery call. Keep the ask low-pressure, context-based, framed as a logical next step.”
10. Testimonial & Case Study
Collect better social proof and repurpose it across every channel.
Examples:
“Write 10 open-ended client testimonial questions that draw out story-driven responses covering: starting point, challenges, decision to invest, actions, results (with numbers), surprises, and advice to others.”
“Write a 400–600 word case study: open with the result, tell the story chronologically (before, decision, actions, outcome), close by showing what’s possible for someone similar. Narrative, not a list.”
“Write a sales page social proof section: brief intro and 3–4 short case studies (3–5 sentences each), opening with results and adding context. No quotes unless they’re exact.”
How to use these
Copy the prompt. Add your specific context, your offer, your audience, a real client result. The more you fill in, the less you edit afterward. These are starting structures, not finished prompts. Treat them that way and they’ll save you hours every week.
