{"id":7948,"date":"2025-09-19T14:18:45","date_gmt":"2025-09-19T14:18:45","guid":{"rendered":"https:\/\/wauwai.com\/updates\/googles-grote-update-conversational-commerce\/"},"modified":"2025-09-19T14:24:14","modified_gmt":"2025-09-19T14:24:14","slug":"googles-grote-update-conversational-commerce","status":"publish","type":"post","link":"https:\/\/wauwai.com\/nl\/updates\/googles-grote-update-conversational-commerce\/","title":{"rendered":"Google&#8217;s grote update: Conversational Commerce"},"content":{"rendered":"\n<p>Groot nieuws van Google: het staat op het punt om de detailhandel opnieuw vorm te geven. De <strong>Conversational Commerce Agent<\/strong> is live en brengt AI-gestuurde conversaties rechtstreeks naar online winkels.<\/p>\n\n<h3 class=\"wp-block-heading\">Wat is er nieuw?<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Elke online shop krijgt een AI-agent <\/strong> \u2192 geen statische FAQ-pagina&#8217;s of onhandige chatbots meer.<\/li>\n\n\n\n<li><strong>Natuurlijke, mensachtige gesprekken<\/strong> \u2192 kopers kunnen praten, niet alleen klikken.<\/li>\n\n\n\n<li><strong>Meer innovatieve winkelervaringen <\/strong> \u2192 realtime aanbevelingen, productbegeleiding en ondersteuning.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Waarom het belangrijk is<\/h3>\n\n<p>Voor <strong>verkopers <\/strong> betekent dit een hogere betrokkenheid, soepelere klanttrajecten en meer mogelijkheden om direct te upsellen. Voor <strong> shoppers<\/strong> is het alsof er een behulpzame winkelmedewerker op elke productpagina staat &#8211; klaar om vragen te beantwoorden en beslissingen te begeleiden.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Google\u2019s Huge Retail Update: Conversational Commerce is Here\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/YSEOEdcBvI0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<h3 class=\"wp-block-heading\">De essentie<\/h3>\n\n<p>Online winkelen heeft net een enorme stap voorwaarts gezet. Met ingebouwde conversatie agents gaat e-commerce niet meer alleen over zoeken en scrollen. Het gaat om <strong>dialoog, personalisatie en vertrouwen.<\/strong> <\/p>\n\n<p>De detailhandel is officieel veranderd.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Groot nieuws van Google: het staat op het punt om de detailhandel opnieuw vorm te geven. De Conversational Commerce Agent is live en brengt AI-gestuurde conversaties rechtstreeks naar online winkels. Wat is er nieuw? Waarom het belangrijk is Voor verkopers betekent dit een hogere betrokkenheid, soepelere klanttrajecten en meer mogelijkheden om direct te upsellen. Voor [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3696],"tags":[],"class_list":["post-7948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-updates"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google&#039;s grote update: Conversational Commerce - WauwAI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wauwai.com\/nl\/updates\/googles-grote-update-conversational-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google&#039;s grote update: Conversational Commerce - WauwAI\" \/>\n<meta property=\"og:description\" content=\"Groot nieuws van Google: het staat op het punt om de detailhandel opnieuw vorm te geven. 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