Most local businesses have a reasonable idea of what good SEO looks like. The problem is time. Keyword research, schema audits, competitor analysis, and Google Business Profile management, each task is straightforward in theory but slow in practice. Claude, especially with the Cowork browser extension, can handle the execution side of most of these tasks. Here’s how.
Here are 7 prompts you can use today.
1. Analyse your competitors’ weaknesses. Ask Claude: “Scan these sites. What are these competitors’ sites missing? Find the content gaps and tell me 5 topics I should cover to be more helpful than them.” If you provide more value than your competitors, you win the #1 spot. That’s it.
2. Run a full schema audit. Paste this: “In Chrome, open [YOUR URL]. Check the page source and list all schemas. Say if LocalBusiness exists and if it’s useful. Output: (1) existing schema + verdict, (2) missing/weak schema + priority. For HIGH priority only, generate clean JSON-LD with placeholders. No guessing. No explanations. Be blunt.” You’ll get a technical audit in minutes that an agency would charge you hours for.
3. Find low-hanging fruit keywords. Use this: “List 20 high-intent local keywords for a [Service] in [City] that indicate a customer is ready to buy NOW.” Instantly, you’ll have a list of “near me” and “emergency” keywords that actually convert — the ones people type when they’ve already decided to spend money.
4. Understand your business versus competitors. Try: “Open Chrome, visit my site [YOUR URL] and extract my business name, address, services, cities served and key selling points, then open these competitors [COMP1], [COMP2], [COMP3] and extract their services, target locations, strengths and trust signals, compare me vs them.” You’ll know exactly where you stand and what to fix.
5. Dominate your Google Business Profile feed. Ask: “Analyse these [XYZ.com] competitor GBP posts by opening their GBP in Chrome. Identify their keyword gaps, then write 10 high-impact posts for my business in [City] that include local landmarks and a hard ‘Call Now’ CTA.” Claude does the heavy lifting while you take the #1 spot.
6. Build a full GBP posting plan. Use: “Open Chrome and review the Google Business Profile posts of these competitors: [COMP1], [COMP2], [COMP3]. Analyse their post types, posting frequency, content themes, offers, CTAs, media usage, and timing. Identify what patterns correlate with strong map rankings and engagement. Based on this, create a clear, non-generic posting plan for my GBP that specifies post types, frequency, themes, and CTA style. Avoid vague advice. Make the plan directly actionable.”
7. Do all the keyword research. Finally: “Open Chrome, go to Ahrefs and analyse my competitor XYZ.com’s top 20 pages, extract their target keywords, search volumes, and give me a prioritised list with difficulty scores in a spreadsheet.” Done in 10 minutes. Not 10 hours.
