If you’ve read my previous posts, you’ll know I’ve been closely following the rise of AI-powered media creation. One of the most exciting developments in this space is Affogato (formerly known as RenderNet), a platform that’s redefining how brands create content.
Affogato lets you generate hyper-realistic AI characters to promote your products online—across social media, ads, and even educational formats. There are no expensive shoots, no models, and no editing headaches—just clean, scalable visuals and videos driven by AI.

What Makes It Different?
Affogato stands out for its consistency and control. Two key features:
- FaceLock keeps character features consistent across content (crucial for building a recognisable brand face).
- Pose Control lets you match specific body positions from reference images, making storytelling more dynamic and customizable.
The platform also supports multi-style outputs, so you can easily test visual directions—from polished product shots to stylised campaign content.
Perfect For:
- Virtual influencers and AI brand reps
- Product explainers and talking head videos
- Social content and ad creatives
- Story-driven marketing with recurring characters
Affogato offers something useful whether you’re a marketer, educator, or indie creator. The free plan gives you 10 images daily, with paid tiers unlocking more power and customisation.
The bottom line:
Affogato is a game-changer for anyone looking to scale creative production without scaling costs. It turns your product into a personality—and that personality into a story that sells.
This tool is worth experimenting with if you’re considering building a consistent, AI-driven content strategy. I’ve covered this space before, and I can confidently say: this is where the future of branded content is headed.