Big news from Google — and it’s about to reshape retail.
The Conversational Commerce Agent is live, bringing AI-powered conversations directly into online stores.
What’s new?
- Every online shop gets an AI agent → no more static FAQ pages or clunky chatbots.
- Natural, human-like conversations → shoppers can talk, not just click.
- More innovative shopping experiences → real-time recommendations, product guidance, and support.
Why it matters
For merchants, this means higher engagement, smoother customer journeys, and more opportunities to upsell in the moment.
For shoppers, it’s like having a helpful store associate on every product page — ready to answer questions and guide decisions.
The bottom line
Online shopping just took a huge step forward.
With conversational agents built in, e-commerce isn’t just about search and scroll anymore. It’s about dialogue, personalisation, and trust.
The retail game has officially changed.
